hello

I'm William Robert Baker, a multidisciplinary graphic designer offering comprehensive graphics and visualization services to clients around the world. With a design career spanning 18 years and multiple continents, I bring nimble, best-in-class problem-solving and versatility to every project requiring spatial intelligence, visual thinking, and keen attention to detail. 

Understanding that no two projects or clients are alike, I tailor my work to each client’s individual needs and goals, offering a truly comprehensive scope of services. Regardless of the application, my work reflects a commitment to simplicity, functionality, and order that transcends industries — and borders.

services

  • Marketing

    presentations • proposals • catalogs • cut sheets • document automation • video & motion graphics • email marketing • stationery

  • Environmental

    signage • wayfinding • supergraphics • graphic films • lightboxes • installations • accessories • maintenance manuals

  • Visual Identity

    logos • color • typography • brand guidelines • brand management • spatial identity • assets

selected projects

I’ve completed projects for a variety of multinational companies across four continents, spanning design, advertising, finance, management consulting, manufacturing, retail, tech, education, and healthcare.

let’s work together

An adventurer at heart, I've traversed the United States and the world, having lived and worked in multiple countries and completed projects Canada, China, Hong Kong, India, Israel, Sri Lanka, and the United Kingdom. Currently based in the Midwestern United States, I’m open to contract, direct hire, and freelance opportunities anywhere:

I’m a remote-working expert — and love to travel.